Every three years A.I.S.E. commissions a pan-European survey on citizens’ habits and perceptions. The objective is to gauge consumer perceptions of the cleaning and hygiene products industry, as well as to monitor habits and their evolution, in the domains of washing, cleaning and sustainability.
In 2020, the research looked to establish whether and to what extent attitudes and understandings of cleanliness and hygiene may have changed during the COVID-19 pandemic.
The survey findings highlighted a number of key points:
1. Cleanliness & hygiene at home: European citizens continue to understand and value the health and infection prevention benefits of a clean home
2. Cleanliness & hygiene outside the home: COVID-19 has reinforced that cleanliness and hygiene in public spaces (e.g. offices, shops, public transport, schools) are important to European citizens, and they are eager to learn more about professional cleaning standards
3. Cleaning & hygiene products industry: Consumers recognise the need for products to clean their homes and workplaces in a safe, efficient and effective manner
4. Laundry habits: Liquid detergents are preferred and consumers are interested in
further opportunities for lower temperatures and better dosage
5. Dish care habits: The use of dishwashers in European households continues to grow as well as the number of loads
6. Safety and safe use: A general feeling that products are safe, but there are opportunities for more trust in EU legislation and safer storage habits
7. Product packaging: Overall, citizens have good sorting habits, but they also continue to expect a lot from brands
8. Product information and digitalisation: Citizens have a growing interest to move to online information, irrespective of their age
Supporting documents
Contact A.I.S.E
