A.I.S.E. first developed a series of visuals to optimise consumer washing habits more than 30 years ago. These highly recognisable green and red panels exist on the packaging of six categories of household cleaning products, providing the consumer with tips for saving water, energy, CO2 and money.
Scientific studies have shown that the greatest impact of a cleaning product is when it is used. Consumers therefore have the power to reduce the environmental impact of cleaning products by changing their cleaning habits. Today, this guidance is an inherent element of the industry’s overall strategy to drive consumer behaviour towards more sustainable cleaning habits, more relevant and necessary today than ever.
Artwork for use by manufacturers
For companies placing detergents, cleaners and maintenance products on the market, this artwork, developed centrally by A.I.S.E., is available for use without written contractual obligations. However, companies must respect the specific technical and legal guidelines provided with each product category. Where space is an issue on product packaging, the full category specific panels may be replaced by the smaller green panel containing the tips only. These visuals are available freely to any company to integrate into there on-pack artwork when placing products on the market.
Consumer Guidance
For consumers, the panels are a visual guide for saving water, energy, money and CO2, and direct the user to the Cleanright website for further guidance on adopting sustainable cleaning practices, such as using less resources such as water and energy, reducing CO2 emissions, washing at lower temperatures, using compact formats and selecting products with the industry’s Charter logo that fulfill strict criteria before they reach the supermarket shelves.
A.I.S.E. sustainable use panels exist for six specific product categories
Artwork
Cleanright sustainable tips for all product categories
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