The “Keep Caps from Kids” (KCFK) campaign for liquid laundry detergent capsules was launched by A.I.S.E. in 2014 and aims to provide concrete advice to parents and people looking after young children to ensure the safe use of liquid laundry detergent capsules.
Under the headline: “Keep Caps from Kids – learn how to prevent kids from being hurt” the campaign has been implemented by the detergent industry across Europe and supported by over 30 partners including ministries of health, public health agencies, paediatricians, child safety NGOs and Poison Centres who are involved in spreading the word. The campaign features a multi-lingual communications kit that includes a video, infographics, articles, questions and answers and a photo gallery providing concrete advice on how to prevent children from being hurt by using and storing capsules safely and storing them out of the reach of children.
See the full campaign website:
Download (External Sites)
The campaign is open to all stakeholders across Europe who wish to help spread the safety message including:
- Institutional organisations: e.g. non-governmental organisations, academia or national authorities (e.g. child safety organisations, consumer organistions, NGOs, ministries of health, poison control centres, associations of paediatricians)
- Companies manufacturing and/or placing on the market household liquid laundry detergents capsules
- Retailers selling household liquid laundry detergents capsules (either branded or private label products)
- Suppliers, for business-to-business companies which may be related to this sector
Join the campaign
Partners are not required to be members of A.I.S.E. or a national detergents association. They are promoted on the central KCFK website and have free access to the campaign toolkit for use in their own communication channels.
- For more information: Keep Caps from Kids project description
- To join the campaign as a partner, please write to [email protected]
Contact A.I.S.E
