At its annual General Assembly held in Brussels today, the European detergents and maintenance products association (A.I.S.E.) welcomed Persán as its newest corporate member.
Persán is a leading Spain-based manufacturer of home and personal care products, and their membership strengthens the voice of our network of 20 corporate members, 30 national associations and 19 associate members.
Persán’s affiliation comes as the sector marks the completion of the revision of the EU Detergents Regulation, a milestone that will shape the future of innovation across Europe.
The addition of Persán strengthens A.I.S.E.’s collective expertise and reach, enhancing its mission to advocate for the industry’s interests and support its members in navigating the evolving policy landscape.
“We are delighted to welcome Persán to A.I.S.E.” said Florian Vernay, A.I.S.E. President. “Their strong commitment to innovation and sustainability aligns perfectly with our mission. “A.I.S.E has never been stronger and more vibrant, having spent the last year modernising its governance and organisation to deliver its mission with greater agility and impact. Persán gains direct access to a powerful European network— a key advantage as the sector enters a new phase shaped by the revised EU Detergents Regulation.”
Founded as a family business, and now with a turnover of €862 million in 2024 and a current workforce of more than 3 000 employees, the multinational serves millions of consumers across the world.
“We are proud to join A.I.S.E. and contribute to the advancement of our industry at the European level,” said Cristina González Vázquez, Chief Sustainability Officer at Persán. “Persán and A.I.S.E share common values and we are convinced that together we can achieve significant results. This membership reflects our commitment to working collaboratively across Europe with peers to promote innovation, sustainability, and consumer trust. We look forward to engaging actively in industry initiatives and policy work together.”
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